C00GI and It's Transformation Into Hip-Hop Culture

Once upon a time, COOGI was known as the Bill Cosby sweater, the piece of clothing he would wear on #1 hit series "The Cosby Show." Before Biggie started rocking the brand himself, he was influenced by Walt G, a flashy guy from Mount Vernon. Initially, Biggie's style donned Army jackets with Timbalands, but when he saw this kid's style he immediately changed his look, yet brought it to the next level.

Nobody is the 80's or 90's knew about Coogi, unless you were Bill Cosby or from Australia, trust this brand does not run cheap. Biggie's influence on the brand brought exposure to it from the media and the hood. From then on, Biggie repped Coogi saying, "I STAY COOGI DOWN TO THE SOCKS."

Check out his video for "Big Poppa" http://www.youtube.com/watch?v=CQ27AM3RTv8

Now with the brand C00GI being more well known, it STILL IS NOT AFFORDABLE to the everyday person. Sweaters that Biggie wears are $400! Too much money in my opinion for a sweater that looks like it was designed by a 5 year old or maybe the wardrobe of a grandpa! Just because it was made famous by Bill Cosby and Biggie, does not justify anyone wearing this sweater in the confines of their own home. The price tag on this item does not make this sweater more attractive, it actually makes it more ridiculous to know anyone would pay that much for a hideous sweater. At least it looks really warm...

On the other hand, I would totally rock the women's sweater dresses! They are fitted, and the design actually has a tribal feel to the whole look! They are low-key pretty cute!!!

You Just Do You, Imma Do Me

Camille