The Jay Leno Show - Cinema Ad

How do you advertise a new NBC chat show these days? If you're Jay Leno, you make a bizarre, darkly funny advert and run it in cinemas. Is this thing indicative of what Leno has planned for his 10pm show? In moving from late-night to primetime, is Leno going to surprise everyone with something really fresh and exciting? Lord knows US chat shows need a shot of something in their arm. Oh, who am I kidding, it'll be Jay Leno sat behind a desk interviewing celebs after reading an autocute'd monologue. He'll just be on earlier. Yawn. I hear he's blatantly ripped off Top Gear's "Star In A Reasonably-Priced Car" feature, too, as he's planning to have a spot where celebs race in electrically-powered vehicles.